Illustrated Pattern Design, based on the logo, featuring some of Karachi's famous buildings, for mercandise & branding purposes. All colors are based on a color palette ranging from yellow to indigo, relating to Karachi being the city by the sea.
Vision Book Design, & Flyers/Poster Design to highlight the main objectives and aims of I AM KARACHI. Photographs for the book & flyers were contributed by Khaula Jamil of Humans of Karachi.
Poster Design to promote the values of I AM KARACHI; hope, pride & ownership.
Flyer Design summarizing the overall objectives of I AM KARACHI, as an additional element for all sub-campaigns promotional material
Branding & Designs for the I AM KARACHI DAY 2015. IAMKHIDAY2015 is a product of the bigger campaign; I AM KARACHi, which aims to inculcate hope and pride amongst the citzens of Karachi to strive for a more peaceful and vibrant city. The day was set to be the formal launch of the campaign. Branding includes, logo design, illustrations for the day, pledge & declaration design, signage, media walls, and the strategy & branding of the over all event.
Poster for Social Media Campaign, publicizing the event along with the new branding
Poster for Social Media
Invite Design & Program Design for the Event
Pledge Design for the oath taken at the Event, presented by Mr Talat Hussain.
Declaration Certificate signed by Mr Jameel Yusuf, Founder of CPLC, and Shoaib Siddiqui, Commissioner of Karachi, declaring every Second Sunday of March of every year as a day for Karachi.
Social Media Countdown Posts for the I AM KARACHI DAY
Social Media Posts to highlight the Ambassadors of the I AM KARACHI campaign
Event Branding for the I AM KARACHI DAY 2015
Social Media Coverage on I AM KARACHI DAY, where multiple organizations in Karachi carried out various activities and brought together their members towards the Frere Hall.
